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View Jorge Martins Rosa

Rapporteur:

Jorge gave an overview of examples of recent and new way of using social networks and the conversations and memes taking place there, including how news spread/and how this data is tracked online.

Jorge started out with describing a Facebook Quizz that students of his had developed - Which teacher of the Communications Dept of the New University of Lisbon are you?  There was some controversy around this but it spread rapidly, of course.  Jorge then referenced #iranelections—Jorge said that the twitter hashtag is still trending and people have still green profiles even after a month and less activity on iran.  The meme is still holding (though Katrin’s editorial comment here is that #iranelection is somehow being artificially kept alive because the number of tweets has actually sharply declined since the demonstrations subsided)

Other examples:
Outlook 2010 - is broken, let’s fix it user campaign - let’s use twitter to send a clear message to Microsoft
You twitface Youtube video—
And see also: http://www.whatthetrend.com/trend/You+Twit+Face
Digg - Kevin Rose founder of Digg who posted the code to crack copy-protected DVDs


New paper analyzing memes online: see www.cs.cmu.edu/~jure/pubs/quotes-kdd09.pdf -
Memetracking and the Dymanics of the News Cycle

* pulse of mainstream media news/ and then the delayed effect of blogs - 3-9 hour delay in the blog peak
* is there a hive mind happening here - real-time intelligence happening on the web? what is lacking in the hive mind is that we have memory, whereas on the web it’s nothing more than an archive

He closes with Tim Berner’s Lee quote—the web is all about connecting people, no distinction between web 1.0 and 2.0 in the end—we designed the web with interaction and participation in mind

Discussion:

* Discussion of the heartbeat of mainstream media and blog media—is there a difference in quality in the two blips? depends on the extent of the phrase/simpler phrases get copied more? 

* Discussion about tech and teachers and the fact that teachers are slow adopters - their students are way ahead in the use of technology/the problem is that we have to teach teachers how to use new media/

* what would you advise to old duffers who have trouble with new tools? Key questions: what are you teaching? how are you teaching?  Students teaching their teachers—digital citizenship/younger ones teaching the older ones

* re. Memetracker paper: isn’t media dissemination rather a bow tie—alternative viral flow? Blogs feed the news, news disseminate, blogs reverberate mainstream news…
* there is something in this trend / maybe very similar in more private settings/facebook posts/ but there is no data, of course

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